Startup World

Like baseball, cricket relies on grass, dirt, wood, cork, spit, spin, drop and rise en route to either victory or loss.
And like baseball and just about any other sport, really cricket coaching staffs and their players worldwide are looking for more ways to track every move.Tracking statistics is nothing new.
With each action, a player produces a stat that can be used to track improvement or struggle over a given period of time.
But as players get stronger and stakes financial and otherwise get higher, a need for more specific data is proving necessary.India-based SeeHow transforms sports equipment into sensors to do just that, and it does so without having to alter anything on the athletes body.
Its sensors are baked into cricket balls and bat handles to track very specific types of data that batsmen and bowlers generate.
And tracking the behavior of a bowled ball and where and how it lands on a bat all play a role in the story of cricket.Putting the sensor inside the ball or bat handle where the action is happening is when you can capture data fundamentally at a higher accuracy, says Dev Chandan Behera, founder and CEO of SeeHow .
Most MEMS [micro-electro-mechanical systems] can measure up to 2,000 degrees per second, i.e about 300+ RPMs.
International spinners like Shane Warne can spin the ball up to 3,000 RPMs.
This is something we are able to capture.To obtain data, a trainer first assigns a bowler and/or a batsman in the accompanying Android app before a session.
(Behera says an iOS app is due this year.) During play, each action is captured in near real time for each corresponding player.For bowlers, the sensor tracks speed, spin, seam position or orientation, and length where the ball lands on the pitch.
For batsmen, the sensor tracks swing speed and angle, where it hits on the bat, what kind of deliveries they played, what their responses were to a particular delivery and the velocity of the ball off the bat.This data is then streamed in real time and can be read by players and coaches alike on the app.
The app retains a history of a players progress in order to make any necessary adjustments and to track improvements.In bat on ball sport or racquetball sport, youre doing something in response to the pitcher or your opponent, and thats something were able to capture into a single system, Behera says.Because both the data from the batter and the bowler are streaming to a single system, he adds, the app is able to tell users what the reaction time is.Behera grew up playing cricket with the intention of improving enough to ensure his rise through the ranks.Growing up we would use chalk, cones or a sheet of A4 paper as markers during play to assess how we bowled, Behera says of his early years.
A coach would use a slate to mark the number of balls bowled and selection would be based on whether you had his attention in that particular window when he happened to look at you playing.
You might just have a bad day and not get selected to the next level.After moving to Singapore, Behera continued competing in the sport, and says he was exposed to more tools and more methodical training approaches.We used to record videos through mobile phone cameras and compare them to videos on YouTube or show it to our seniors or coaches for tips, he says.
However, the process was very ad hoc, and without any data and science to it, it was subjective.
We never improved and made it as cricketers.His experience building robots, combined with his cricket playing, prompted him to consider using a ball as a way to glean data to help improve cricketers performances.It occurred to me that we could address this issue by bringing in a new perspective to the ball itself.
The experience of building such complex hardware helped me gauge the challenges we needed to build a sports operating system that will enable sensors in the field of play to provide this holistic learning experience in cricket.Behera says SeeHows sensors are being used at 12 cricket academies in nine countries.
First-class cricketer Abhishek Bhat is a fast bowler whose speed topped at 120km.
He writes that after two weeks, he was able to push his pace into the mid 130s:However, it wasnt until SeeHow came into the picture that I was able to get a consistent measurement of my bowling speed, session after session and day after day.
I cannot overstate the impact bowling with the smart ball has had on my bowling speed.I had my first bowling session with the smart ball in early November and I was bowling in the mid-120s, barely getting above 130kmph.
Then with some technical adjustments in a couple of weeks time, I was consistently bowling close to the 130 kmph mark.
It was then that I realized that bowling fast is more than just about technique, its about the mindset.SeeHow isnt the only company trying to improve the way cricketers train.A company called StanceBeam has developed a system that, among other things, provides session insights, the power generated from a swing, angles and directions of a swing and a 3D analysis of a batsmans swing.
It does so through a hardware extension that players attach to the ends of their bats and that relays data via an app.Microsoft is also in the game of cricket analysis.
The company partnered with star India cricketer Anil Kumble and his company Spektacom to enhance the reach of its sensor, which is designed to help better engage fans and broadcasters through the use of embedded sensors, artificial intelligence, video modeling and augmented reality.
The companys first offering is a smart sticker for bats that contains sensor tech designed to track batting behavior that is readable via an app.As cricket starts to find an audience beyond the Commonwealth countries and continues to draw big dollars, look for tech to play a bigger role in attracting and maintaining audiences and players.For SeeHow, cricket is just the beginning.Baseball is a very natural extension to cricket if you look at how the sport is played and the equipment, Behera says.
And we have also done mixed martial arts with sensors in the gloves.The company has filed for five patents, one of which, Behera says, is around the construction of the ball, specifically in order to be able to hold the vibrations.We have mounted the sensor in the sports equipment at the core and introduced a protective material to cushion the sensor from impact and vibration, he says.
The patent captures the construction of the ball that mounts the sensor and introduces the protective material in a novel manner to be able to capture the motion data at the core.As it scales, SeeHow will look to license the hardware to equipment manufacturers and become a platform company.
SeeHow is funded through a friends and family round and is currently in search of seed funding.





Unlimited Portal Access + Monthly Magazine - 12 issues


Contribute US to Start Broadcasting - It's Voluntary!


ADVERTISE


Merchandise (Peace Series)

 


Ukraine and Eric Schmidt’s Swift Beat to Expand Production of Unmanned Systems


Northrop Grumman's Latest MQ-4C Triton Undergoes Testing with the United States Navy


da Vinci’s 500-Year-Old Aerial Screw Drawing Could Inform New, Quieter Drone Design


Ukraine’s Unmanned Surface Vessels Launch Bomber Drones to Attack Crimea


First Drone Parcel Delivery Flight in Abu Dhabi


binder releases M9 circular connectors for space-constrained applications


How Brex is keeping up with AI by accepting the 'messiness'


Dusty Robotics designs FieldPrinter 2 robot with PMD motion controllers


Tesollo to present humanoid robot hand at AI for Good Global Summit 2025


The curious rise of giant tablets on wheels


Rocket Report: Japan’s workhorse booster takes a bow; you can invest in SpaceX now


World-first: DJI drone movies whole Everest path in one go


DJI’s ultimate phone gimbal gets early Prime Day discount


SEW-EURODRIVE now assembles planetary gear units in the U.S.


Ready-made stem cell therapies for pets could be coming


Supplier of concealed security app spills passwords for 62,000 users


Judge: You can’t ban DEI grants without bothering to define DEI


Meta's AI superintelligence effort sounds just like its failed metaverse


The Last of Us co-creator Neil Druckmann exits HBO show


2025 VW ID Buzz review: If you want an electric minivan, this is it


Man’s ghastly festering ulcer stumps doctors—until they cut out a wedge of flesh


xAI data center gets air authorization to run 15 turbines, but imaging reveals 24 on site


Sky Elements Drone Show Aims for World Records on July 4 Celebrations


Quantum Systems and Fraunhofer FHR to Integrate State-of-the-Art Radar Technology into UAVs


The Number Of P-51 Mustangs Are LeftThe newest survivor census maintained by the lover site MustangsMustangs pegs general numbers at 311 complete airframes. Of these, 29 remain in long-lasting storage, 54 remain in active restoration hangars, 159 are sti


Buyers still waiting: DJI drones face ongoing US Customs snag


How to Set Up a Planetary Gear Motion with SOLIDWORKS


Intuitive Surgical obtains CE mark for da Vinci 5 robot


Pittsburgh Robotics Network introduces Deep Tech Institute for Leadership and Innovation


Cluely’s ARR doubled in a week to $7M, founder Roy Lee says. But rivals are coming.


Who is Soham Parekh, the serial moonlighter Silicon Valley startups can’t stop hiring


Stripe’s first employee, the founder of fintech Increase, sort of bought a bank


Why Cloudflare desires AI business to pay for content


Pinwheel introduces a smartwatch for kids that includes an AI chatbot


Castelion is raising a $350M Series B to scale hypersonic rocket service


Tighten up your cap table with Fidelity, Cimulate, and DepositLink at A Technology NewsRoom All Stage 2025


Writer CEO May Habib to take the AI Stage at A Technology NewsRoom Disrupt 2025


Israeli quantum startup Qedma just raised $26M, with IBM joining in


TikTok is being flooded with racist AI videos created by Google's Veo 3


Whatever that might go wrong with X's new AI-written neighborhood notes


New proof that some supernovae may be a double detonation


Rice might be essential to developing better non-alcoholic beer


AT T present Wireless Account Lock defense to curb the SIM-swap scourge


From Le Mans to Driven-- where does F1: The Movie rank


NYT to start searching erased ChatGPT logs after beating OpenAI in court


Paramount accused of bribery as it settles Trump suit for $16 million


Medical groups warn Senate budget bill will create dystopian health care system


Tesla Q2 2025 sales dropped more than 13% year over year


What's incorrect with AAA games The development of the next Battlefield has answers.To comprehend exactly what's happening with the next Battlefield title-- codenamed Glacier-- we need to rewind a bit. broadened the franchise audience to more directly com


Astronomers might have found a third interstellar item


RTX and Shield AI Partner to Develop New Defense Capabilities


NYPD Considers Net-Firing Drones to Take Down 'Hostile' Drones


Iran Unveils Shahed 107


China Starts Production of D18 Cargo Drone for Low-Altitude Strategic Logistics Operations


Wildlife Drones Saving Rhinos from Poachers in India’s National Parks


DJI expands Power lineup with mighty new Power 2000 station


ABB updates IRB 1200 line, adds 3 robot families for China


Galbot picks up $153M to commercialize G1 semi-humanoid


Luminous gets funding to bring LUMI solar construction robot to Australia


Wonder Dynamics co-founder Nikola Todorovic joins the AI Stage at A Technology NewsRoom Disrupt 2025


Robinhood's co-founder is beaming up (and down) the future of energy


Lovable on track to raise $150M at $2B appraisal


RFK Jr.'s health department calls Nature scrap science, cancels memberships


Pentagon might put SpaceX at the center of a sensor-to-shooter targeting network


FCC chair decides prisoners and their families should keep paying high phone rates


Moderna states mRNA flu vaccine cruised through trial, beating standard shot


Nudify app's strategy to dominate deepfake porn depends upon Reddit, docs show


Nothing Phone 3 gets here July 15 with a small dot matrix rear display


United States crucial facilities exposed as feds caution of possible attacks from Iran


White House works to ground NASA science objectives before Congress can act


Glen Powell plays a hazardous game in The Running Man trailer


Ted Cruz plan to penalize states that control AI shot down in 99-1 vote


GOP desires EV tax credit gone; it would be a catastrophe for Tesla


GOP budget expense poised to squash renewable resource in the US


Tuesday Telescope: A howling wolf in the night sky


Pay up or stop scraping: Cloudflare program charges bots for each crawl


Silvus Technologies Launches Spectrum Dominance 2.0 Next Generation EW Defenses


France's XSun and H3 DYNAMICS Join Forces to Develop World's First Solar Hydrogen Electric UAV


Ukraine’s New Drone Built to Kill Shaheds


Russia's Weapons Stockpile: How Many Missiles and Drones are Left


Parry Labs and Airbus Partner on United States Marine Corps' Unmanned Aerial Logistics Connector


Top 10 robotics advancements of June 2025


Farmer-first future: Agtonomy's technique to clever farming


Genesis AI brings in $105M to build universal robotics foundation design


Amazon releases new AI structure model, releases 1 millionth robotic


Civ Robotics areas Series A funding for automated surveying


Figma moves closer to a blockbuster IPO that could raise $1.5 B


Roadway to Battlefield: Central Eurasia's entrance to A Technology NewsRoom Startup Battlefield


David George from a16z on the future of going public at A Technology NewsRoom Disrupt 2025


Mo Jomaa breaks down IPO preparation for creators on the Scale Stage at A Technology NewsRoom All Stage


Genesis AI introduces with $105M seed funding from Eclipse, Khosla to build AI models for robots


A mammoth tusk boomerang from Poland is 40,000 years old


Analyst: M5 Vision Pro, Vision Air, and smart glasses coming in 2026–2028


Research study roundup: 6 cool science stories we nearly missed out on


Drug cartel hacked FBI official’s phone to track and kill informants, report says


Half a million Spotify users are unknowingly grooving to an AI-generated band


Senate GOP budget plan expense has little-noticed arrangement that might harm your Wi-Fi


Texas politicians advance in effort to wrench space shuttle bus from Smithsonian


Nearly 12 million individuals would lose medical insurance under Senate GOP expense


Project Hail Mary trailer looks like a winner for Andy Weir fans


Meta, TikTok can’t toss wrongful death suit from mom of “subway surfing” teen


Supreme Court to choose whether ISPs need to disconnect users accused of piracy


Trump's tariff threat pushes Canada to scrap digital services tax


NIH budget cuts affect research study funding beyond US borders


The second launch of New Glenn will aim for Mars


Android 16 review: Post-hype


Cops Helicopter Chasing Drones Near United States Air Base in Near Miss with F-15


ZeroAvia Gets UK Government Grant for Development and Flight Test of Liquid Hydrogen Fuel System


Shield AI and Amazon Web Services Collaborate to Deliver Mission Autonomy at Fleet Scale


Raspberry Pi Powers Next-Gen UAV Swarm Intelligence


US Air Force Reaper Drones to Test New Anti-Hacking Software


FAA approves AVSS parachute for DJI Matrice 4 drones


Shell extends multi-million dollar deal with drone firm Cyberhawk


DJI simply revealed its most effective delivery drone yet


Joby Aviation (JOBY) begins piloted eVTOL flights in the United Arab Emirates [Video]


Unitree ends up being a legged robotic unicorn with Series C financing


Tacta Systems raises $75M to give robots a ‘smart nervous system’


Sri Mandir keeps investors hooked as digital devotion grows


Legal software company Clio drops $1B on law data giant vLex


Next-gen procurement platform Levelpath catches $55M


From $5 to financial empowerment: Why Stash co-founder Brandon Krieg is a must-see at A Technology NewsRoom All Stage 2025


Tailor, a 'headless' ERP start-up, raises $22M Series A


Ex-Meta engineers have actually built an AI tool to plan every information of your trip


3 powerhouses cover how to prepare now for your later-stage raise at A Technology NewsRoom Disrupt 2025


Not simply luck-- it's method: Tiffany Luck on winning over VCs at A Technology NewsRoom All Stage


Tiny AI ERP startup Campfire is winning numerous start-ups from NetSuite, Accel led a $35M Series A


Jennifer Neundorfer on how AI is reshaping the way startups are built — live at A Technology NewsRoom All Stage


Kristen Craft brings fresh fundraising strategy to the Foundation Stage at A Technology NewsRoom All Stage